Articoli con tag ‘Public Relations’

AIGO presented the project “VIVA” of the Regione Valle d’Aosta to the press in Milan.

Last year, the Regione Valle d’Aosta gave birth to the initiative co-funded by the European Union, Italian Government and Regione Valle d’Aosta itself within the Program “Regional competitiveness 2007/13” which is oriented at promoting and enhancing the tourism offer of the region and its naturalistic heritage.

Hence, “VIVA, Valle d’Aosta unica per natura” was created in order to reinforce a conscious and correct fruition of the natural environment and at the same time give the opportunity of socio-economic growth to the local communities. The aim is to spread out a strong overall image for the Valle d’Aosta nature product, develop synergies with agricultural and cultural fields and promote a sustainable approach to the territory.

AIGO, together with Regione Lombardia, has organized the press conference for the presentation of the new project “Rete degli ostelli della Lombardia” held on February 14^th 2012 at Palazzo Pirelli in Milan.

The project has been realized by the “Direzione Generale Sport e Giovani della Regione Lombardia” together with the “Dipartimento della Gioventù presso la Presidenza del Consiglio dei Ministri” with the aim of enhancing the quality of the hostels in the region through a close cooperation with the properties’ owners, engaged to meet the standards identified by Regione Lombardia, in line with the European ones.

The Region is deeply committed in offering affordable hospitality solutions for young people and families. The hostel network continues growing thanks to big investments (22,5 million euro) and by 2012 there will be about 60 hostels available on its territory.

Tourism Northern Territory has appointed AIGO as its new representative in Italy and Spain with the aim of reinforcing its presence within the distribution channel, media and consumers.

“AIGO is proud to include in its portfolio such an important client. This means a return to Australia, a wonderful country with which we successfully worked in the past. We are extremely happy to start this new collaboration with Tourism Northern Territory for the promotion of the destination in the Italian and Spanish markets”, said Massimo Tocchetti, Chairman of AIGO.
“ We have been conquered not only by the destination but also by the promotion strategy of Tourism Northern Territory through the claim Share our Stories. The project for the year 2012 will be developed both on the trade, a crucial element for the distribution of Northern Territory, and consumer side with digital activities which are  becoming the direct way to reach the consumer” said Alessandra Bitetti, Director of Operations of AIGO. “We have built an ad hoc team leaded by Annalisa Costantino as Account Director who has developed a strong experience with Australia.

AIGO announces the arrival of Choice Hotels Europe™ in its 2011 hospitality portfolio.

The company is part of Choice Hotels International®, the leading global hotel franchisor present in Europe through Comfort™, Quality™, Clarion Collection® and Clarion® brands. The group currently holds 6,000 member hotels with over 490,000 rooms worldwide in more than 35 countries and is present in Europe with about 500 structures, including 19 in Italy.

AIGO  has been appointed to handle press office and media relations activities, with the aim of increasing Choice Hotels Europe visibility among main national and trade media as well as promoting the affiliated Italian and European structures.

The official marketing, tourism and partnership organization for the City of New York, NYC & Company, has appointed AIGO as its new representative on the Italian market. AIGO will manage PR, representation, consumer marketing, trade development, events and partnership campaigns for New York City.

“With more than 450.000 visitors annually, Italy is an important market and the 6th largest for international inbound travel to New York City,” said Fred Dixon  Senior Vice President of Tourism Development for NYC & Company. “After a comprehensive bidding process, we’re pleased to announce our partnership with AIGO. The agency has the right mix of trade and communication expertise along with an innovative approach and passionate team who will help us reach our goal of 50 million visitors for 2012.”

Kimberly Spell, Chief Communications Officer for NYC & Company in New York commented “The Italian market is of great importance to us with New York City being the home of one of the largest Italian communities in the United States. We are very pleased to have found in AIGO a new partner that can work as an extension of NYC & Company headquarters, communicating the energy of New York City to the local market while advocating the importance of NYC’s brand image. There is always a good reason to visit New York City, a destination attracting more and more Italians for its shopping opportunities, food diversity, great art and culture, new trends and events all-year-round.”

“New York has always been a must see destination for Italian travelers and definitively the n. 1 for the United States. We are proud to represent such a destination and honored of having been chosen among Italian agencies to be the market extension of a leading tourism organization such as NYC & Company.” Said Massimo Tocchetti, founder and President of AIGO.

The 27th of September 2010 AIGO, Mauritius Tourism Promotion Authority (MTPA) representative, took part into the organisation of the black-tie gala event organised by  amfAR, no-profit foundation,  to raise funds for AIDS research.
The event, held during Milan fashion week,  has involved more the 1000 VIP guests during cocktail reception & entertainment and 300 accredited VIP guests for gala dinner, live auction and afterparty.

Challenge

• To strengthen Mauritius positioning as haut de gamme destination on the Italian market through ‘Mauritius Essentia’ brand positioning
• To convey  Mauritius tourism hospitality heart by its involvement, as Grand Benefactor, to amfAR charity event

Activities

AIGO has organized Press Office and digital PR activities before, during and after the event; AIGO has also handled the creativity project for vouchers, gift box and amfAR catalogue images.

• The auction: MTPA,  in partnership with Air Mauritius, Royal Palm Hotel & Spa and  Le Touessrok, participated at the charity auction with a  priceless holiday to Mauritius from Mauritius Essentia collection, 2-weeks luxury travel experiences for 2 in Mauritius.

• Co-branding: AIGO coordinated MTPA relations with Air Mauritius, Beachcomber and Sun Resorts hotel chains for the definition of the price auction activities and managed themain co-branding activities with the partners.

• VIP: AIGO has managed the invitations of national and international accredited VIPs (Mauritius Essentia was pleasantly composed by: Camila Raznovich, Vip Italian anchorwoman, Dr. A. Karl Mootoosamy, General Director MTPA, Mrs Chaya Boodha, Minister of Tourism wife, Renato Catalfamo, Consul Republic of Mauritius, Ferdinando Parello, General Manager Sun Resorts for Le Touessrok, Luca Librenti, Vanity Fair, Sheila Filippi, General Manager Beachcomber Hotels for Royal Palm e Massimo Tocchetti, Director MTPA Italy)Mauritius Essentia travel experience has been introduced, during the auction, with a video on the destination.

• Gift Box: AIGO has created a gift box with a rare selection of Mauritius teas, together with dépliants and brochures.

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In partnership with adidas and Ac Milan Press Offices, AIGO has consistently contributed to the organisation of the event celebrating the A380 first operative landing on the Italian runways the 29^th of July 2010. This occasion coincided with the official presentation the new shirt

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AIGO took part into the organisation of the event celebrating the Emirates A380 first operative flight in Milan Malpensa on 29^th July.

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AIGO welcomes in its client portfolio Banyan Tree Hotels & Resorts and Angsana Hotels & Resorts, two enchanting luxury hospitality hotels chains. AIGO has been chosen as representative on the Italian market to reinforce the their positioning among 

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