Articoli con tag ‘Public Relations’

A brand new prestigious entry into AIGO portfolio: the marketing and communications agency has been chosen by the resort Atlantis, The Palm in Dubai for its public and media relation activities starting from May 2013.

Situated on the crescent of Dubai’s Palm, the resort is part of Kerzner International Holdings Limited, the hospitality leading group already collaborating with AIGO for the public relations of Mazagan Beach & Golf Resort in Morocco.

Atlantis, The Palm is the first truly integrated entertainment destination resort in the Middle East.  transporting guests into a dazzling, imaginative world. Therefore AIGO will have the task of increasing Atlantis, The Palm, visibility to consumers and tourist industry and of spotting new partnership opportunities to better position the resort on the Italian market.

The Lithuanian State Department of Tourism has chosen AIGO as consulting agency, for the destination promotion in Italy. Increase the tourists arrivals, strengthening the product presence on distribution channels, the media coverage, the consumers awareness about Lithuania: these are the main objectives fixed by the Board. 

“Thanks to the great experience in the destination marketing, to the innovative approach and to the team professionalism and enthusiasm, we are sure to have found in AIGO a reliable partner to work with for the promotion of our country in Italy.” said Raimonda Balniené, director of Lithuanian State Department of Tourism.

“We are thrilled about this new challenge of promoting in Italy the outstanding tourist offer of Lithuania. It is a country still not much well known in Italy but we think that will suit the tastes of many market segments.” declares Massimo Tocchetti, President of AIGO.

AIGO will be responsible in Italy for marketing activities, public relations, digital PR, relationships with the trade, organization of events and comarketing campaign on behalf of Lithuania.

Dominican Republic has appointed AIGO for the promotion in the Italian market in order to strengthen its presence on the Italian media.

“Italy is one of the most important markets for the destination: more than 104.000 travelers from Italy have visited our beautiful country in 2011, evidence of the strong interest of Italian travelers for the Dominican Republic” has declared Neyda A. Garcia Castillo, director of the Dominican Republic Tourism Board in Italy. “We are certain that AIGO will support us in the fascinating aim of promoting the destination, its several events, its tourist products and its natural and cultural richness”.

AIGO is proud to enlarge its portfolio with  this amazing destination: “It is an honor for us to contribute to the promotion of this extraordinary country. We will support the Dominican Republic Tourism Board in Italy reinforcing its visibility among Italian consumers and the tourist industry” – says Massimo Tocchetti, president of AIGO.

Soma Bay, coastline destination in Egypt, has appointed AIGO for the promotion in the Italian market. AIGO will be in charge of press office and public relation activities from June 2012. The aim is to strengthen its presence on the Italian media and enhance the awareness among Italian consumers.

Only 4 hours by plane from Europe and a few kilometers away from Hurghada, Soma Bay boasts some of the most beautiful beaches in the Red Sea and a spectacular barrier reef. Soma Bay also offers several  ad hoc services for families, couples, young and active people. Thanks to its 5 hotels, a golf course and a Spa center with thalassotherapy, the destination fits to any kind of traveler.

AIGO activity is aimed at positioning and reinforcing the visibility and the presence of Soma Bay among the Italian consumers and tourist industry by managing media relations, press trips and an intense online and offline communication.

Mazagan Beach & Golf Resort, coastline destination in Morocco created by Kerzner International Holdings Limited, leader in the hospitality sector, has appointed AIGO for the promotion on the Italian Market through press office and public relation activities. The aim is to strengthen the presence of the resort on the Italian media and enhance the awareness of the product among Italian consumers.

Mazagan Beach & Golf Resort laying along the Moroccan  Atlantic Cost, 90 km away from Casablanca was opened in October 2009.  AIGO activity is aimed at reinforcing the visibility and the presence of Mazagan Beach & Golf Resort among the Italian consumers and travel industry by managing media relation, press trips and a very intense online and offline communication.

AIGO presented the project “VIVA” of the Regione Valle d’Aosta to the press in Milan.

Last year, the Regione Valle d’Aosta gave birth to the initiative co-funded by the European Union, Italian Government and Regione Valle d’Aosta itself within the Program “Regional competitiveness 2007/13” which is oriented at promoting and enhancing the tourism offer of the region and its naturalistic heritage.

Hence, “VIVA, Valle d’Aosta unica per natura” was created in order to reinforce a conscious and correct fruition of the natural environment and at the same time give the opportunity of socio-economic growth to the local communities. The aim is to spread out a strong overall image for the Valle d’Aosta nature product, develop synergies with agricultural and cultural fields and promote a sustainable approach to the territory.

AIGO, together with Regione Lombardia, has organized the press conference for the presentation of the new project “Rete degli ostelli della Lombardia” held on February 14^th 2012 at Palazzo Pirelli in Milan.

The project has been realized by the “Direzione Generale Sport e Giovani della Regione Lombardia” together with the “Dipartimento della Gioventù presso la Presidenza del Consiglio dei Ministri” with the aim of enhancing the quality of the hostels in the region through a close cooperation with the properties’ owners, engaged to meet the standards identified by Regione Lombardia, in line with the European ones.

The Region is deeply committed in offering affordable hospitality solutions for young people and families. The hostel network continues growing thanks to big investments (22,5 million euro) and by 2012 there will be about 60 hostels available on its territory.

Tourism Northern Territory has appointed AIGO as its new representative in Italy and Spain with the aim of reinforcing its presence within the distribution channel, media and consumers.

“AIGO is proud to include in its portfolio such an important client. This means a return to Australia, a wonderful country with which we successfully worked in the past. We are extremely happy to start this new collaboration with Tourism Northern Territory for the promotion of the destination in the Italian and Spanish markets”, said Massimo Tocchetti, Chairman of AIGO.
“ We have been conquered not only by the destination but also by the promotion strategy of Tourism Northern Territory through the claim Share our Stories. The project for the year 2012 will be developed both on the trade, a crucial element for the distribution of Northern Territory, and consumer side with digital activities which are  becoming the direct way to reach the consumer” said Alessandra Bitetti, Director of Operations of AIGO. “We have built an ad hoc team leaded by Annalisa Costantino as Account Director who has developed a strong experience with Australia.

AIGO announces the arrival of Choice Hotels Europe™ in its 2011 hospitality portfolio.

The company is part of Choice Hotels International®, the leading global hotel franchisor present in Europe through Comfort™, Quality™, Clarion Collection® and Clarion® brands. The group currently holds 6,000 member hotels with over 490,000 rooms worldwide in more than 35 countries and is present in Europe with about 500 structures, including 19 in Italy.

AIGO  has been appointed to handle press office and media relations activities, with the aim of increasing Choice Hotels Europe visibility among main national and trade media as well as promoting the affiliated Italian and European structures.