Articoli con tag ‘Pianificazione media’

Tahiti Tourisme, in partnership with the national carrier Air Tahiti Nui and the hotel chain InterContinental French Polynesia launched the adv campaign “In principio, la Polinesia” aimed at supporting arrivals from Italy during summer months and will be online from March 8th until the end of April.

The creativity and the media planning has been realized by AIGO and envisions visibility on news sites, travel review sites, keyword advertising and direct e-mailing.

The claim “In principio, la Polinesia” supported by wonderful images of the destination, invites people to visit the French Polynesia and its islands during the high season and  to have a unique holiday experience in a place where people can be in contact with an unspoilt nature and an ancient culture. Great visibility has also be given to the best travel packages proposed by the Italian Tour Operators that are published on www.tahiti-tourisme.it

To integrate the campaign, Tahiti Tourism has also launched an incentive program for the over 5.500 Italian Travel Agents enrolled to the Tiare Program (online training program of the tourism board).

For this autumn BVI Tourism Board is focused on the consumer promotion with a special eye to couples. It has been launched the autumn flight of the ADV Campaign “Gold Summer” and the Tourism Board will also participate on 24^th and 25^th November at ForWedding Milan, an important wedding fair.

The adv campaign of BVI Tourist Board, planned by AIGO is aimed at supporting departures to the Caribbean archipelago during autumn. The campaign, planned on the online media of L’Espresso and style.it (portal of Conde Nast Group), will be online until the end of December 2012.

For all the duration of the campaign and beyond, travelers can consult Italian Tour Operators offers published on the website http://www.bvitourism.it/specials and on the Italian Facebook fan page, which now counts about 4.700 fans.

The new Autumn flight of the adv campaign for Tahiti Tourisme: “In principio, la Polinesia” will be online from October 24 until half December. The campaign is aimed at enhancing arrivals from Italy during the low season, Christmas and New Year’s eve included, as French Polynesia offers the ideal climate and profitable rates. 
The campaign has been realized in partnership with the national carrier Air Tahiti Nui and in cooperation with the hotel chains Hilton French Polynesia, Le Méridien French Polynesia, Radisson Plaza Resort Tahiti, Le Tahaa Island Resort & Spa and Sofitel French Polynesia.

The claim “In principio, la Polinesia” invites people to visit the French Polynesia to discover the real sense of life and get in touch with an unspoilt nature and its ancient rhythms. It is a real invitation to enjoy a unique holiday thanks to the Italian Tour Operators proposals published on www.tahiti-tourisme.it
AIGO has taken care of the creativity and the media planning that includes online visibility on RCS websites, keyword advertising on google, direct e-mailings and social media advertising.

AIGO, together with the Sultanate of Oman Tourism Board, launches in Italy the ADV campaign: “Oman, live your desires” online until September 16th. The campaign is aimed at increasing the number of last minute travelers from Italy during summer 2012 and to stimulate the Autumn departures to discover this beautiful country and its capital city, Muscat, Arab Tourism Capital 2012.
The claim “Oman, live your desires” along with evocative images of the destination, shows the big variety of the Sultanate’s tourist offer: from Muscat, full of several events all year long, to its beautiful shores on the Indian Ocean, from the fascinating desert to suggestive itineraries among mountains and wadis.
AIGO provides online media planning on Manzoni Group and expedia.it where travelers can easily find several travel offers to Oman and book their holiday. The campaign also includes keyword advertising on google, direct e-mailing and social media advertising.

 AIGO launched Gold Summer, the new adv campaign of BVI Tourist Board aimed at supporting departures to the Caribbean archipelago during summer. The campaign, planned on the online media of RCS group, is online until the end of June 2012.

“Summer is revealed at the British Virgin Islands” is the claim chosen for the new campaign which invites travelers to discover the around 60 archipelago’s islands, sailing with the trade winds, exploring hidden coves and inlets with white beaches and experiencing the Caribbean local culture and traditions.

For all the duration of the campaign and beyond, travelers can consult Italian Tour Operators offers – from € 1.991 – published on the website bvitourism.it and on the Italian Facebook fan page, which counts about 4.500 fans.

 “There’s nothing like Australia Outback” is the new Adv campaign created by AIGO for Tourism Northern Territory in partnership with Tourism Australia. The campaign is live until the end of June on the web site of Corriere della Seraon the news section and on travel section. Its aim  is to tell the unforgettable traveling experience in the Australian Outback.

On the minisite, specifically created for the campaign, there are some ad-hoc itineraries proposed by the Italian Tour Operators partners: Australia Alternativa, Kuoni, Hotelplan and Naar. All these itineraries are aimed at emphasizing the Australian Outback experience.  

A consistent part of the mini website is dedicate to Darwin, the cosmopolitan capital city of the Northern Territory, one of the Top 10 cities for 2012 by Lonely Planet.

 AIGO launches the new campaign for Tahiti Tourisme: “In principio, la Polinesia” aimed at enhancing arrivals from Italy during the high season. The campaign, planned indoor and outdoor until the end of April, has been realized in partnership with the national carrier Air Tahiti Nui and in cooperation with the hotel chains Le Méridien Tahiti & Bora Bora, Sofitel French Polynesia, and the hotels Radisson Plaza Resort Tahiti, Le Tahaa Island Resort & Spa and Kia Ora Resort & SPA Rangiroa.

The claim “In principio, la Polinesia” invites people to visit the French Polynesia to discover the real sense of life and get in touch with an unspoilt nature and its rhythms as it was in the past.

The media planning includes online visibility on Condé Nast and RCS websites, keyword advertising on google, direct e-mailings and social media advertising. Moreover, the campaign is displayed outdoor in Milan Central and Roma Termini Railway Stations from end February to March.

 
AIGO launches “BVI Gold Summer”, the British Virgin Islands Tourist Board winter adv campaign available online and on mobile devices of the Espresso Group until the end of December 2011. The creativity has been realised by AIGO. The aim of the BVI Gold Summer is to promote an unforgettable holiday experience at the BVI and boost sales during the winter season through the publication of the Italian tour operators travel offers on www.bvitourism.it/.

The media plan aims at achieving online visibility on the Espresso Group websites. In a few weeks it has already generated 3.620.211 impressions and 2.243.363 unique users.

AIGO launches the autumn flight of the “Stop and revive, you are in Polynesia” ADV campaign, realized for Tahiti Tourisme in partnership with the national carrier Air Tahiti Nui and the Sofitel Luxury Hotels French Polynesia Group, present with three resorts in Tahiti, Moorea and Bora Bora.

The aim is to promote the unforgettable travel experience to French Polynesia archipelagos and boost sales during low season months, providing Tour Operator travel offers on www.tahiti-tourisme.it as well as discount programs scheduled by local trade professionals.

The claim “Stop and revive, you are in Polynesia” invites traveler to leave stress and cold behind and discover the regenerating Tahiti and her Islands experience. The coupons, easily downloadable from the website, allow excursion, diving and catering special terms, to promote the various French Polynesia facets and award winter season departures.

AIGO provides online media planning on RCS websites, as well as keyword advertising action on google, e-mailing activities with e-circle and Facebook Adverts.

“Tahiti, sì lo voglio” (“Tahiti, yes I do!”) is the claim of the new Tahiti Tourisme adv campaign created by AIGO, who is representing French Polynesia on the Italian market from fifteen years on.
This campaign, launched in partnership with Air Tahiti Nui

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