“In principio, la Polinesia”: Tahiti Tourisme campaign by AIGO
AIGO launches the new campaign for Tahiti Tourisme: “In principio, la Polinesia” aimed at enhancing arrivals from Italy during the high season. The campaign, planned indoor and outdoor until the end of April, has been realized in partnership with the national carrier Air Tahiti Nui and in cooperation with the hotel chains Le Méridien Tahiti & Bora Bora, Sofitel French Polynesia, and the hotels Radisson Plaza Resort Tahiti, Le Tahaa Island Resort & Spa and Kia Ora Resort & SPA Rangiroa.
The claim “In principio, la Polinesia” invites people to visit the French Polynesia to discover the real sense of life and get in touch with an unspoilt nature and its rhythms as it was in the past.
The media planning includes online visibility on Condé Nast and RCS websites, keyword advertising on google, direct e-mailings and social media advertising. Moreover, the campaign is displayed outdoor in Milan Central and Roma Termini Railway Stations from end February to March.
“Tahiti, sì lo voglio” (“Tahiti, yes I do!”) is the claim of the new Tahiti Tourisme adv campaign created by AIGO, who is representing French Polynesia on the Italian market from fifteen years on.
“Chiedimi perché sono felice” (“ask me why I am so happy”) is the claim of the new MTPA – Mauritius Tourism Promotion Authority – campaign created by AIGO, who is representing Mauritius Island on the Italian market since 2000.
AIGO expands its customer portfolio by managing the end-to-end communication of Salsomaggiore and Tabiano Spa, the largest one in Italy, through the reassessment of its corporate image, its media relations as well as its press office, advertising and below-the-line activities. 
