Articoli con tag ‘Market research’

After the 2010 edition, AIGO and Pangaea Network publish the findings of the second edition of the research focused on the European luxury travel trends, identifying changes in the market due to the financial crisis and highlighting trends that have taken hold in the last two years.

Among the new aspects: responsible tourism, emerging resorts and destinations and adventure travels among luxury travellers.
The Pangaea Network has asked a panel of 338 tourism professionals in Italy, France, UK, Germany and Spain.

Download the results of the survey “The luxury Market Trends II Edition”

Internet rendered the information easily available to a wide spreading public, influencing the traditional economic mechanisms in which information designs the distribution chain. Tourism, directly affected from this phenomenon, has responded accordingly by changing customary market mechanisms such as distribution and communications.
AIGO, in partnership with Pangaea Network, has dedicated its  3rd quarter research of 2011  to a fundamental theme for our industry:
Which future for the tourism distribution?
Pangaea has interviewed the key tourism players in Italy, France, UK, Germany, Spain and Netherlands to outline a framework on the future of the distribution.
The preview survey results have been presented during TTG 2011 exhibition, in the course of “Travel agencies, how much does the change cost?” forum.

Download the results of the survey “The future of distribution”

AIGO, BIT Press Office, attends the  presentation of the 31st International Tourism Exchange edition, which will take place in Milan, from the 17th to the 20th of February 2011.  On this occasion Mr. Massimo Tocchetti, AIGO President, has shown“The future of fairs, or rather fairs of the future” results, an in-depht  study carried out for BIT from Pangaea, the international network of independent agencies co-founded by AIGO. The project has involved some of the main key players on the European tourism field (UK, France, Germany, Spain and Italy), asked to express their opinions on fair issues influencing future market developments, i.e. business opportunities and face-to-face interactions.

Watch the video realised by Pangaea Network, with the interviews to the tourism industry key players: “The future of fairs, or rather fairs of the future”!

While the World Cup 2018 and 2022 were awarded respectively to Russia and Qatar, governments and international professionals reflect on sporting events and their influence on the host nations. And what do tourism professionals think about this point?

The answer in a recent survey realized by AIGO and Pangaea Network, focusing on the combination of sporting events and tourism discussed during the recent Global Sports Industry Congress, in London, the 1st November 2010.

If you would like to receive a copy of the survey, please contact marketing@aigo.it.

See the interview to Jo Johnson, Pangaea Network – UK during the Global Sports Industry Congress!

Pangaea Network, our international network, has confirmed its involvement in the Global Sports Industry Congress in London on Monday 1 November 2010.

The Congress, now in its second year, will bring together key decision makers in the world of sport, with a special focus on the ‘Emerging Sport Nations’ who are helping to radically change the shape of the

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Tourism industry is highly suffering the consequences of the international economical crisis. During the last two years we have been witnesses for the proliferation of advices aimed to let tour operators, airline companies, hotel chains and destinations face this crisis.

In particular, the advices focused on  the assists of high end demand as the best way to approach and consolidate the relationship with the high spender traveler élite, unanimously considered away from the recession.

Since two years from the arising slump  Pangaea, the consultancy tourism marketing network co-founded by AIGO, has decided to catch a picture of this phenomenon and analyze in details the trend of behavior and the referred discrepancy,  of  these high class – and much sought after – travelers.

This analysis conducted in Italy, UK, France, Spain and Germany and presented by AIGO the last 21st April,  has brought to light such interesting results.

If you would like to receive a copy of the survey, please contact marketing@aigo.it.