Articoli con tag ‘keyword advertising’

 AIGO launches the new campaign for Tahiti Tourisme: “In principio, la Polinesia” aimed at enhancing arrivals from Italy during the high season. The campaign, planned indoor and outdoor until the end of April, has been realized in partnership with the national carrier Air Tahiti Nui and in cooperation with the hotel chains Le Méridien Tahiti & Bora Bora, Sofitel French Polynesia, and the hotels Radisson Plaza Resort Tahiti, Le Tahaa Island Resort & Spa and Kia Ora Resort & SPA Rangiroa.

The claim “In principio, la Polinesia” invites people to visit the French Polynesia to discover the real sense of life and get in touch with an unspoilt nature and its rhythms as it was in the past.

The media planning includes online visibility on Condé Nast and RCS websites, keyword advertising on google, direct e-mailings and social media advertising. Moreover, the campaign is displayed outdoor in Milan Central and Roma Termini Railway Stations from end February to March.

AIGO launches the autumn flight of the “Stop and revive, you are in Polynesia” ADV campaign, realized for Tahiti Tourisme in partnership with the national carrier Air Tahiti Nui and the Sofitel Luxury Hotels French Polynesia Group, present with three resorts in Tahiti, Moorea and Bora Bora.

The aim is to promote the unforgettable travel experience to French Polynesia archipelagos and boost sales during low season months, providing Tour Operator travel offers on www.tahiti-tourisme.it as well as discount programs scheduled by local trade professionals.

The claim “Stop and revive, you are in Polynesia” invites traveler to leave stress and cold behind and discover the regenerating Tahiti and her Islands experience. The coupons, easily downloadable from the website, allow excursion, diving and catering special terms, to promote the various French Polynesia facets and award winter season departures.

AIGO provides online media planning on RCS websites, as well as keyword advertising action on google, e-mailing activities with e-circle and Facebook Adverts.

Mauritius Tourism Promotion Authority returns with the second flight of “Ask me why I am happy”, the communications campaign realized by AIGO in partnership with the national carrier Air Mauritius.
The key-message addresses to couples and families fond of sea, nature and hospitality to highlight the unique feeling of a  trip to Mauritius. The campaign also includes a direct link on the tourism board website www.mauritius-turismo.com, where travelers can find dedicated TOs package offers.

The first phase of the online campaign, with optimized access from mobile and I-pad, has been launched during July 2011 to support summer travels and honeymoons and has involved main webportals i.e. corriere.it, keyword advertising on Google and social media advertising on Facebook and Tripadvisor.

The second flight, dedicated to couples and families, has been planned to support winter sales with banners on e-dreams website as well as email marketing actions with e-circle and dynamic advertising on 2 jumbotrams in Milan.

“Tahiti, sì lo voglio” (“Tahiti, yes I do!”) is the claim of the new Tahiti Tourisme adv campaign created by AIGO, who is representing French Polynesia on the Italian market from fifteen years on.
This campaign, launched in partnership with Air Tahiti Nui

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