Tahiti Tourisme, in partnership with the national carrier Air Tahiti Nui and the hotel chain InterContinental French Polynesia launched the adv campaign “In principio, la Polinesia” aimed at supporting arrivals from Italy during summer months and will be online from March 8th until the end of April.
The creativity and the media planning has been realized by AIGO and envisions visibility on news sites, travel review sites, keyword advertising and direct e-mailing.
The claim “In principio, la Polinesia” supported by wonderful images of the destination, invites people to visit the French Polynesia and its islands during the high season and to have a unique holiday experience in a place where people can be in contact with an unspoilt nature and an ancient culture. Great visibility has also be given to the best travel packages proposed by the Italian Tour Operators that are published on www.tahiti-tourisme.it
To integrate the campaign, Tahiti Tourism has also launched an incentive program for the over 5.500 Italian Travel Agents enrolled to the Tiare Program (online training program of the tourism board).