Academy Market Intelligence

Articoli con tag ‘Hospitality’

New entry in AIGO: Banyan Tree and Angsana Hotels & Resorts

7 July 2010

AIGO welcomes in its client portfolio Banyan Tree Hotels & Resorts and Angsana Hotels & Resorts, two enchanting luxury hospitality hotels chains. AIGO has been chosen as representative on the Italian market to reinforce the their positioning among 

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AIGO new press office for Villa d’Amelia and Villa Pattono

17 November 2009

AIGO expands its customer portfolio with two new high-end hotels: Villa d’Amelia and Villa Pattono.
Villa d’Amelia is an antique residence of the nineteenth century, placed in the middle of Langhe, few kilometers from Alba and subject to a recent restructuring inspired to an elegant modern style. Still in the Langhe, in Castiglione d’Asti, Villa Pattono, a contemporary B&B owned by the Ratti’s family, will be opened in the spring 2010.

 

Press office and media relations activities have been committed to AIGO. The communication plan has as primary objectives the promotion of Villa d’Amelia as place of reference for a relaxing experience and a discovery of the area between the Alps and the hills of Barolo. Secondly, the strategic support to the launch of Villa Pattono in the Italian business and leisure market.

Angsana Velavaru communicates with AIGO

23 April 2009

2009-04-23_1702222AIGO shall launch and position the exclusive InOcean Villas complex of the elegant Maldivian resort Angsana Velavaru on the Italian market. Angsana Hotels & Resorts (www.angsana.com) is a brand belonging to the prestigious Banyan Tree Hotels & Resorts group. AIGO shall develop the corporate and product communication of Angsana Velavaru InOcean Villas towards media, VIPs, trendsetters and Opinion Makers through a series of targeted PR and press office actions.

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AIGO new press office of Kiwi Collection

10 September 2008

Kiwi Collection, network of luxury hotels and resorts, entrusted to AIGO the management of public relations and press office for its entry into the Italian market.

The prestigious collection, created by a group of famous globetrotter, includes a broad selection of products: sophisticated hotels, lodges and camping, charming hotels, spectacular tropical shelters and so on. More than 2,100 structures in 140 countries whose common denominator is the offer of very unique travel experiences and memorable trips.

The enrolment at the network is done only by invitation and the excellence of services is ensured by regular inspections by the team of Kiwi Collection.

www.KiwiCollection.com, the Web Site dedicated to consumers and travel agents, provides detailed information, several search functions and the chance to book online.

The aim of AIGO activity is to position the Kiwi Collection brand on the Italian tourist market and consumers, through the management of media relations, organization of press trips and development of a specific PR plan.

New acquisitions for AIGO

22 July 2008

AIGO acquired two prestigious properties: Radisson St. Martin Resort, Marina & Spa, luxury resort on the Caribbean island of St. Martin, and Spinale Hotel, renowned four-star hotel of Madonna di Campiglio.

Radisson St. Martin Resort, Marina & Spa, opening soon, is in the French area of Anse Marcel, along the French north-west coast of the Caribbean St. Martin. It appears as a majestic and elegant colonial-style villa ready to welcome guests for unforgettable stays. The jewel of the scenic resort Marina and the modern Spa.

Spinale Hotel, immersed in the beautiful setting of the Dolomites, is an elegant structure with spa, perfect for both leisure and incentive. At Spinale, the excellence of hospitality, is combined with the rich tradition of Trentino, its gastronomic culture and the infinite beauty of the territory enjoyable in all seasons.

AIGO activity is aimed at positioning and strengthening in the visibility of Radisson St. Martin Resort, Marina & Spa and Spinale Hotel towards Italian consumers and travel trade, through the management of media relations, organization of press trips visits, production of ad hoc press releases and development of a PR plan for both structures.

AIGO Press Office for Capannelle in Italy

5 March 2008

AIGO acquires Capannelle, the prestigious Tuscan farm, owned by J.B. Sherwood, founder of Orient Express Hotels, Trains & Cruises.
Born in 1975 and considered one of the most forefront European wine farm, Capannelle boasts a valuable annual production of 70,000 bottles (Chianti Classico, Solar, 50&50, Chardonnay) distributed in 40 countries worldwide and appreciated particularly by the collectors. At the elegant sixteenth-century house of the farm, furnished in typical Tuscan style, it’s possible to take part by appointment in agreeable wine-gastronomic tastings.

The PR program realized by AIGO wants above all to reinforce the position of Capanelle brand on the Italian market on demonstrating to the media and consumers its main strengths. Besides the activities of media relations, AIGO will also develop for Capannelle PR events, product placement and co-marketing activities.