Articoli con tag ‘Destination Marketing’
The Lithuanian State Department of Tourism has chosen AIGO as consulting agency, for the destination promotion in Italy. Increase the tourists arrivals, strengthening the product presence on distribution channels, the media coverage, the consumers awareness about Lithuania: these are the main objectives fixed by the Board.
“Thanks to the great experience in the destination marketing, to the innovative approach and to the team professionalism and enthusiasm, we are sure to have found in AIGO a reliable partner to work with for the promotion of our country in Italy.” said Raimonda Balniené, director of Lithuanian State Department of Tourism.
“We are thrilled about this new challenge of promoting in Italy the outstanding tourist offer of Lithuania. It is a country still not much well known in Italy but we think that will suit the tastes of many market segments.” declares Massimo Tocchetti, President of AIGO.
AIGO will be responsible in Italy for marketing activities, public relations, digital PR, relationships with the trade, organization of events and comarketing campaign on behalf of Lithuania.
In the framework of the British Virgin Island tourism promotion campaign dedicated to target sailing launched at the beginning of 2011, AIGO has realized a visibility project in partnership with RCS Mediagroup involving the guest star Nina Senicar and the fashion photographer Settimio Benedusi.
From the 3rd to the 17th April the serb model, the photographer and the staff moved to British Virgin Islands to realize the photo session to whom Sport Week Dreams dedicated its cover and related reportage, at the newsstand starting 14th may 2011.
To strengthen the special publication dedicated to BVI, the fashion Invillà hosted the launch event dedicated to consumer and press, who took place on 9th may 2011. For this occasion the location has been staged to convey the typical Yacht Club atmosphere, between perfumes, flavours and Caribbean suggestive sensations. More than 460 consumers and 40 journalists attended the event.