Articoli con tag ‘Destination Marketing’

In the framework of the British Virgin Island tourism promotion campaign dedicated to target sailing launched at the beginning of 2011, AIGO has realized a visibility project in partnership with RCS Mediagroup involving the guest star Nina Senicar and the fashion photographer Settimio Benedusi.
From the 3rd to the 17th April the serb model, the photographer and the staff moved to British Virgin Islands to realize the photo session to whom Sport Week Dreams dedicated its cover and related reportage, at the newsstand starting 14th may 2011.
To strengthen the special publication dedicated to BVI, the fashion Invillà hosted the launch event dedicated to consumer and press, who took place on 9th may 2011. For this occasion the location has been staged to convey the typical Yacht Club atmosphere, between perfumes, flavours and  Caribbean suggestive sensations. More than 460 consumers and 40 journalists attended the event.

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The official marketing, tourism and partnership organization for the City of New York, NYC & Company, has appointed AIGO as its new representative on the Italian market. AIGO will manage PR, representation, consumer marketing, trade development, events and partnership campaigns for New York City.

“With more than 450.000 visitors annually, Italy is an important market and the 6th largest for international inbound travel to New York City,” said Fred Dixon  Senior Vice President of Tourism Development for NYC & Company. “After a comprehensive bidding process, we’re pleased to announce our partnership with AIGO. The agency has the right mix of trade and communication expertise along with an innovative approach and passionate team who will help us reach our goal of 50 million visitors for 2012.”

Kimberly Spell, Chief Communications Officer for NYC & Company in New York commented “The Italian market is of great importance to us with New York City being the home of one of the largest Italian communities in the United States. We are very pleased to have found in AIGO a new partner that can work as an extension of NYC & Company headquarters, communicating the energy of New York City to the local market while advocating the importance of NYC’s brand image. There is always a good reason to visit New York City, a destination attracting more and more Italians for its shopping opportunities, food diversity, great art and culture, new trends and events all-year-round.”

“New York has always been a must see destination for Italian travelers and definitively the n. 1 for the United States. We are proud to represent such a destination and honored of having been chosen among Italian agencies to be the market extension of a leading tourism organization such as NYC & Company.” Said Massimo Tocchetti, founder and President of AIGO.

Oman Tourism Board has entrusted AIGO to represent the destination on the Italian market. The main goal is to develop the tourism product and the existent distribution channels, enhancing at the same time a proper destination positioning among trade and consumers.

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Barbados Tourism Authority is the prestigious new entry  of the AIGO’s portfolio. The Authority, in fact, has assigned to AIGO  its PR and  Trade Marketing activities. Along with this new challenge, AIGO has launched the new online campaign “B Barbados”, supporting the forthcoming summer season. The campaign

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AIGO adds to its clients portfolio Costa Navarino, new and uncontaminated destination on the continental coast of Greece. The other main character of the acquisition is Pangaea Network, of which AIGO is co-founding member, through the involvement of Indigo Consulting, the French partner.

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AIGO has been reappointed for the representation of MTPA, Mauritius Tourism Promotion Authority, for the years 2010 – 2012.
“We are really gratified for the renewed trust of MTPA to AIGO, as representative in the next three years – declares Massimo

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AIGO is to announce a new branch to be opened in Prague, Czech Republic. The location of the new office follows a scheme to address the needs arising in the dynamic and steadily-growing markets of Central and Eastern Europe, by transferring the experience gathered over twenty years in the destination marketing and tourism communication industries.
Prague is a key location for the entire Eastern Europe; hence it is the ideal location to address new markets and people. Thanks to its specific competences and qualified resources, AIGO is capable of guaranteeing business development opportunities to Eastern European players in the International Markets, while providing services and operative support to those accounts who may desire to broaden their range of action to Czech Republic, Poland, Hungary and Slovakia.

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AIGO was responsible for the creation and planning of the new ‘Mauritius No Passport’ adv campaign, which was purpose made for MTPA Italy.
Its goal is that of sustaining the rules come provisionally into force and valid until 31st December 2009, which allow the access in Mauritius to the Italian citizens older than 15 years and with an identity card valid for the expatriation and a return ticket.

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AIGO collaborated with the Tokyo Metropolitan Government and the Tokyo Convention and Visitor Bureau in order to realize Tokyo City Promotion 2009, an event aimed at promoting the town of Tokyo among the main industry operators.

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Czech Tourism, appointed AIGO as Official Partner for Italy, to manage the media and trade relationship. To increase the knowledge and perception of the several tourist routes of Czech Republic will be the main objectives of Aigo’s task: promoting not only Prague, but also the magic castles, the cities rich of historical features, the relaxing thermal centres and the famous Holy Places of the country.

For Czech Republic, newly entering European Community, it’s a period of great visibility and it aims to increase the number of Italian tourist: in the first nine months of 2004, the Italian tourists were 312,552, confirming the good trend began in 2002.

“Thanks to the closeness to our country, we are confident of successfully exploiting the resources of Czech Republic and to make them discovered by Italian tourists”, said Massimo Tocchetti, President of AIGO. “In this crucial moment, this appointment is really exiting and challenging, and give us the opportunity to promote an European destination”, added Tocchetti.

The goals of AIGO communication strategy will be to consolidate the good position of Prague city – one of the ten most visited European cities – but also to gain more visibility for other enchanting spots as Olomouc, Karlovi Vary, Ceský Krumlov and Skalní mesta.