NYC & Company revamps its communications and marketing approach in Italy with AIGO
The official marketing, tourism and partnership organization for the City of New York, NYC & Company, has appointed AIGO as its new representative on the Italian market. AIGO will manage PR, representation, consumer marketing, trade development, events and partnership campaigns for New York City.
“With more than 450.000 visitors annually, Italy is an important market and the 6th largest for international inbound travel to New York City,” said Fred Dixon Senior Vice President of Tourism Development for NYC & Company. “After a comprehensive bidding process, we’re pleased to announce our partnership with AIGO. The agency has the right mix of trade and communication expertise along with an innovative approach and passionate team who will help us reach our goal of 50 million visitors for 2012.”
Kimberly Spell, Chief Communications Officer for NYC & Company in New York commented “The Italian market is of great importance to us with New York City being the home of one of the largest Italian communities in the United States. We are very pleased to have found in AIGO a new partner that can work as an extension of NYC & Company headquarters, communicating the energy of New York City to the local market while advocating the importance of NYC’s brand image. There is always a good reason to visit New York City, a destination attracting more and more Italians for its shopping opportunities, food diversity, great art and culture, new trends and events all-year-round.”
“New York has always been a must see destination for Italian travelers and definitively the n. 1 for the United States. We are proud to represent such a destination and honored of having been chosen among Italian agencies to be the market extension of a leading tourism organization such as NYC & Company.” Said Massimo Tocchetti, founder and President of AIGO.
AIGO welcomes in its client portfolio Banyan Tree Hotels & Resorts and Angsana Hotels & Resorts, two enchanting luxury hospitality hotels chains. AIGO has been chosen as representative on the Italian market to reinforce the their positioning among 
AIGO has created the restyling for Salsomaggiore and Tabiano Spa corporate image. The new layout has been used for the entire communication plan: below the line and advertising campaign. The new adv campaign aims to promote the brand, to increase the sales during the summer season and to launch the new thermal pools Mari d’Oriente by Berzieri Spa opening on 1th August 2009. The new campaign focuses on the personalization of the beauty treatments and on the quality of the thermal water offered by the Spa. 