Articoli con tag ‘Below the line’

AIGO signs the new advertising campaign for Tahiti Tourisme, Tourist Office of French Polynesia, to support the summer 2008.

The concept developed by AIGO intends to present the destination not only as an exotic ideal place to live fully the sea, but also as a green paradise to be explored trough an active and soft-adventure holiday.

The claim `Muoviti’ (get a move on!) reintroduces the creativity of the winter campaign and is declined in four different subjects that call to action: go, see, know Tahiti and her islands. The visual interchanges images of lagoons and volcanic peaks, Tahitian dances and overwaters at sunset in a variety of subjects that reflects the diversity of French Polynesia landscapes, calling to a unique and `tailor-made’ travel. This advertising campaign is an invitation to immediately leave, beginning with the visit of the web-site of Tahiti that shows the best travel proposals by Italian specialized Tour Operators.

Realized in partnership with Air Tahiti Nui, the French Polynesia national carrier, the campaign has been planned on the most important web-site and webzines of Gruppo L’Espresso. It’s also provide an activity of keyword advertising and direct e-mailing.

The operation falls in the marketing and communication strategic plan developed by AIGO for Tahiti Tourisme, that the agency represents on the Italian market since 1996.

AIGO representing the BVI Tourist Board in Italy , launched the 2006 BVI GOLD SUMMER, the promotional campaign aiming to sustain the summer sales.

THe British Virgin Islands, exclusive and secluded, are a true paradise for those who love the sea and for the sailors, thanks to their position they have got calm and safe waters and their light winds are ideal for navigation in their waters.

This fourth edition of BVI GOLD SUMMER involves a bigger number of Italian tour operators than last years, due to the success of the promotion: Agamare, Best Tours, Hotelplan, Kuoni-Gastaldi, Viaggidea, Mondovela e Albatross are the specialized T.O. that have realized travel packages for this 2006 edition.

The campaign of the BVI GOLD SUMMER 2006 started in April. Its creativity, followed by AIGO Web Art Director Antonello Sechi, focuses on consumer promotion, thanks to web advertising. The GOLD SUMMER web media planning includes Italy’s main portals and websites dedicated to travel and sailing: virgilio.it, nautica.it, borsaitaliana.it, corriere.it. and edreams.it. The web are invited to enter the Gold Summer dedicated area on the BVI Tourist Board website: www.bvi-turismo.com/speciali/goldsummer.php, hosting the 2006 Gold Summer travel packages.

After two weeks of web campaign, the BVI website registered a great performance: they had a nearly +100% increase if compared to the same period of last year.

The BVI Gold Summer is one of the activities foreseen in the marketing and communication plan developed by AIGO for The BVI Tourist Board.

According to this plan, Italian travel agents have a dedicated online building program, organized in lessons and with a personal tutor following them. “The BVI Secrets”, that is the name of the program, will provide them with useful information about the destination and will make them become, after ending their program, BVI Specialists.

“Mauritius Now. Difficult not to fall in love with it” is the pay off of the new advertising campaign conceived by AIGO Comunicazione for the Island of Mauritius and addressed to couple and honeymoon targets. The campaign was launched on January 23rd, 2006 and is still ongoing in the most important online and offline magazines.

This initiative is part of the marketing plan developed by AIGO for Mauritius Tourism Board and has been carried out in collaboration with: Air Mauritius, hotel chains (Beachcomber Hotels, Naiade Resorts, and One&Only Resorts) and some of the main Italian tour operators programming the destination (among which Best Tours, Cormorano, Hotelplan, Kuoni Gastaldi and Viaggidea).

The campaign creativity is characterized by two young lovers and a couple of fish displayed with a Mauritius beach on the background and is aimed at presenting the Island as the ideal destination for “only for two” travels. “The campaign main objective is to communicate the advantages of tailor-made holidays addressed to couples and honeymooners, two important targets for our customer, and to support sales in the first months of the year”, explained Massimo Tocchetti, AIGO President. “In 2005 Mauritius registered 43,458 Italian arrivals with an increase equal to 5% on year 2004. Even 2006 has begun with extremely positive results”, he concluded.

The campaign is available both in offline magazines (i.e Corriere della Sera, Io Donna and Vanity Fair) and in online main portals (i.e Alice.it, Yahoo.it and Corriere.it) and magazines (Donnamoderna.com, Voguevanity.it and IoSposa.it).

Furthermore “Mauritius Now. Difficult not to fall in love with it” campaign has been generating a huge increase in the number of accesses to Mauritius Tourism Board official website [1]www.mauritus-turismo.com, where a special section in the home page is dedicated to the travel offers related to the operation. The period comprised between January 24th and February 14th registered 50,247 visits (+560% on the same period in 2005) and 313,699 page views (+346%).

“Mauritius. Your holiday at last!” is the new claim conceived by AIGO Comunicazione in order to promote the Island of Mauritius as ideal destination for the forthcoming summer months.

AIGO tactical campaign aims at underling the advantages of a tailor made holiday to Mauritius for honeymooners and families and for whom special offers have been put together by major tour operators and hotel chains. The offers will be at consumers disposal until the end of October 2005.

“These kinds of tactical activities are the results of a continuous adaptation of the communication strategy to the development of the goals we want to achieve for the destinations we are working with”, Massimo Tocchetti, AIGO President, has recently declared. “Only in this way a perfect combination between market needs and development can take place”, Mr. Tocchetti concluded.

The outdoor campaign counts 120 taxis in Milan characterized by coloured visuals on lateral doors, rear windows and on the back side. 50.000 targeted flyers will be distributed onboard.

The tactical campaign is also available online on the homepage and in the tourism section of Sole24ore.com website and in the weather and travels sections of Virgilio.it, the leader Italian search engine.

78,000 clients and 27,400,000 external contacts are expected to be reached for the taxi campaign while the forecasted impressions on Sole24ore.com website are 1,760,000 and 787,942 on Virgilio.it. All online banners will be linked directly to www.mauritius-turismo.com, the official Italian MTPA website, where an entire section on the homepage will be dedicated to the “Mauritius. Your holiday at last !” promotion. 4.186 visitors have already been registered during the first week after the launch of the campaign.