“Stop and revive, you are in Polynesia” is the new Tahiti Tourisme campaign launched in partnership with the national carrier Air Tahiti Nui, the main French Polynesian hotel chains (Intercontinental French Polynesia, Le Meridien Tahiti & Bora Bora, Hilton French Polynesia) and the deluxe single properties (Kia Ora Rangiroa, Legends Resort Moorea, Le Taha’a Island Resort & Spa, Radisson Plaza Resort Tahiti).
The whole campaign was conceived by AIGO, marketing and communications agency specialized in tourism and hospitality.
The new online and outdoor campaign will start during this week to promote the unforgettable French Polynesia travel experience through dedicated Tour Operator packages published on Tahiti Tourisme website.
The “Stop and revive…you are in Polynesia” claim invites the traveler to discover the Tahiti and her Island unique atmosphere and its regenerating travel experience. Aloof from stressful conditions and frantic rhythms, travelers can rediscover and regenerate themselves through the sea and the ukulele sound, the tiare perfume, the inhabitants smile with their ancestral culture and legends as well as the flourishing nature harmony and the sea troves.
AIGO media planning scheduled online visibility on Gruppo L’Espresso media, together with Google keyword advertising campaign, e-circle direct e-mailing initiatives and Facebook adverts launch, with a dynamic advertising flight on 300 Milan and Rome taxis decoration.