Gold Summer: summer never ends at the BVI
AIGO launches “BVI Gold Summer”, the British Virgin Islands Tourist Board winter adv campaign available online and on mobile devices of the Espresso Group until the end of December 2011. The creativity has been realised by AIGO. The aim of the BVI Gold Summer is to promote an unforgettable holiday experience at the BVI and boost sales during the winter season through the publication of the Italian tour operators travel offers on www.bvitourism.it/.
The media plan aims at achieving online visibility on the Espresso Group websites. In a few weeks it has already generated 3.620.211 impressions and 2.243.363 unique users.
“Tahiti, sì lo voglio” (“Tahiti, yes I do!”) is the claim of the new Tahiti Tourisme adv campaign created by AIGO, who is representing French Polynesia on the Italian market from fifteen years on.
