AIGO

Tourism Northern Territory has appointed AIGO as its new representative in Italy and Spain with the aim of reinforcing its presence within the distribution channel, media and consumers.

“AIGO is proud to include in its portfolio such an important client. This means a return to Australia, a wonderful country with which we successfully worked in the past. We are extremely happy to start this new collaboration with Tourism Northern Territory for the promotion of the destination in the Italian and Spanish markets”, said Massimo Tocchetti, Chairman of AIGO.
“ We have been conquered not only by the destination but also by the promotion strategy of Tourism Northern Territory through the claim Share our Stories. The project for the year 2012 will be developed both on the trade, a crucial element for the distribution of Northern Territory, and consumer side with digital activities which are  becoming the direct way to reach the consumer” said Alessandra Bitetti, Director of Operations of AIGO. “We have built an ad hoc team leaded by Annalisa Costantino as Account Director who has developed a strong experience with Australia.

 Spoke Public Relations, a leading Brazilian agency has just become a member of the Pangaea Network, the international organisation that includes independent agencies specialising in consultancy and communication for the tourism and travel industry, co-founded by AIGO. Spoke Public Relations was set up by Flavia Pacheco Giuliano, after a career in Public Relation in some leading international companies.

“We are pleased to welcome Spoke Public Relations in the Pangaea Network” said Massimo Tocchetti, Chairman of AIGO and the Pangaea Network. “Brazil is one of the most dynamic and growing markets in the tourism industry both for the outgoing and for the incoming segment”.

AIGO launches “BVI Gold Summer”, the British Virgin Islands Tourist Board winter adv campaign available online and on mobile devices of the Espresso Group until the end of December 2011. The creativity has been realised by AIGO. The aim of the BVI Gold Summer is to promote an unforgettable holiday experience at the BVI and boost sales during the winter season through the publication of the Italian tour operators travel offers on www.bvitourism.it/.

The media plan aims at achieving online visibility on the Espresso Group websites. In a few weeks it has already generated 3.620.211 impressions and 2.243.363 unique users.

AIGO, in partnership with The Sultanate of Oman Tourism Authority, closes 2011 with the realization of Oman Academy: the online training course for travel agents  www.omanacademy.it.

Oman Academy  is a fundamental and interactive tool: 10 lessons with useful links, pictures and videos for travel agents aiming at deepening their knowledge about this unique destination of the Arabic peninsula and all its peculiarities. The contents of the academy goes from desert to city from culture to sport activities. The program is completely free and it enables to get the qualification of Specialized Agent becoming an essential support both as an online manual and as a sales tool.

The community extends special several advantages to all its members, including  special offline initiatives dedicated to Italian professionals and the educational 2012: the most performing travel agents who will stand out their abilities on the online platform and on sales results, could discover the Sultanate of Oman.

Starts today the new campaign created by NYC & Company with Viaggidea.
The partnership also plans an outdoor campaign, the participation of NYC & Company at the two stages of the Viaggidea Convention, a detailed communication program for travel agencies aimed at supporting selling during the winter period and at inviting them to participate to the NYC Travel Training Academy, the online training program for Italian travel agents.
The outdoor campaign, with 2,5 milion dollars investments, will promote the city for 10 weeks through more than 6.800 external posters in Parma, Bologna, and Genoa, inviting to book an holiday in particular from January to March 2011.

From Autumn 2011 AIGO will support NTV, Nuovo Trasporto Viaggiatori, in the definition  of the trade marketing strategy and  in the implementation of the relationship with the distribution channel.

At the heart of NTV commercial strategy, in fact,  the partnership with the travel agencies which can benefit from special care and innovative tools specifically designed for them. It could not be different for a project that represents a revolution in the way people are used to travel.

AIGO launches the autumn flight of the “Stop and revive, you are in Polynesia” ADV campaign, realized for Tahiti Tourisme in partnership with the national carrier Air Tahiti Nui and the Sofitel Luxury Hotels French Polynesia Group, present with three resorts in Tahiti, Moorea and Bora Bora.

The aim is to promote the unforgettable travel experience to French Polynesia archipelagos and boost sales during low season months, providing Tour Operator travel offers on www.tahiti-tourisme.it as well as discount programs scheduled by local trade professionals.

The claim “Stop and revive, you are in Polynesia” invites traveler to leave stress and cold behind and discover the regenerating Tahiti and her Islands experience. The coupons, easily downloadable from the website, allow excursion, diving and catering special terms, to promote the various French Polynesia facets and award winter season departures.

AIGO provides online media planning on RCS websites, as well as keyword advertising action on google, e-mailing activities with e-circle and Facebook Adverts.

Mauritius Tourism Promotion Authority returns with the second flight of “Ask me why I am happy”, the communications campaign realized by AIGO in partnership with the national carrier Air Mauritius.
The key-message addresses to couples and families fond of sea, nature and hospitality to highlight the unique feeling of a  trip to Mauritius. The campaign also includes a direct link on the tourism board website www.mauritius-turismo.com, where travelers can find dedicated TOs package offers.

The first phase of the online campaign, with optimized access from mobile and I-pad, has been launched during July 2011 to support summer travels and honeymoons and has involved main webportals i.e. corriere.it, keyword advertising on Google and social media advertising on Facebook and Tripadvisor.

The second flight, dedicated to couples and families, has been planned to support winter sales with banners on e-dreams website as well as email marketing actions with e-circle and dynamic advertising on 2 jumbotrams in Milan.

Leonardo Da Vinci Airport celebrated its 50° anniversary with Emirates A380 landing on the 6th June 2011.

Afer the landing, the press conference was held by Mr.  Salem Obaidalla, Emirates Senior Vice President Commercial Operations, Mr. Giulio Maleci, AdR managing director, Mr. Alessio Quaranta, ENAC Chief Executive Officer, Mr. Massimo Massini, Emirates Chief Executive Officer for the Italian market and Mr. Nicola Coviello, First Officer Emirates just landed from the DUB-FCO route.

AIGO, Emirates Italian press office, consistently contributed to the realization of the event granting 60 journalists attendees during the event who had the occasion to make a static tour onboard.
Moreover, AIGO organized a press trip for a group of journalists who experienced as passengers the first Emirates A380 landing to Rome. Journalists feedback on the Dubai-Rome travel was enthusiastic: totally relax and high-end services.
So far, Press Office activities generated coverage equal to € 358,514 – with more than 4 million circulation, whereof € 93,714 further to the press trip.

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“Stop and revive, you are in Polynesia” is the new Tahiti Tourisme campaign launched in partnership with the national carrier Air Tahiti Nui, the main French Polynesian hotel chains (Intercontinental French Polynesia, Le Meridien Tahiti & Bora Bora, Hilton French Polynesia) and the deluxe single properties (Kia Ora Rangiroa, Legends Resort Moorea, Le Taha’a Island Resort & Spa, Radisson Plaza Resort Tahiti).
The whole campaign was conceived by AIGO, marketing and communications agency specialized in tourism and hospitality.

The new online and outdoor campaign will start during  this week to promote the unforgettable French Polynesia travel experience through dedicated Tour Operator packages published on Tahiti Tourisme website.

The “Stop and revive…you are in Polynesia” claim invites the traveler to discover the Tahiti and her Island unique atmosphere and its regenerating travel experience. Aloof from stressful conditions and frantic rhythms, travelers can rediscover and regenerate themselves through the sea and the ukulele sound, the tiare perfume, the inhabitants smile with their ancestral culture and legends as well as the flourishing nature harmony and the sea troves.

AIGO media planning scheduled online visibility on Gruppo L’Espresso media, together with Google keyword advertising campaign, e-circle direct e-mailing initiatives and Facebook adverts launch, with a dynamic advertising flight on 300 Milan and Rome taxis decoration.