Plantronics: Emotion and Design
AIGO develops the project ‘Emotion and Design’ to promote Plantronics presence on the Italian and international markets.
Challenge
Positioning Plantronics headsets as fashion products
Focusing the attention on Plantronics products
Generating media visibility
Showing partners that Plantronics pays particular attention to design
- Positioning Plantronics headsets as fashion products
- Focusing the attention on Plantronics products
- Generating media visibility
- Showing partners that Plantronics pays particular attention to design
Strategy
AIGO organized for Plantronics, at Magna Pars in via Tortona in Milan, in one of the most trendy and innovative areas of the city, a 2 – day event, 8th and 9th September 2005. It was addressed to partners, customers and journalists coming from all over Europe.
During the convention we organized:
- The fashion show – Presentation of the most trendy products by Plantronics: Discovery 640, Explorer 320, Pulsar 590, Voyager 510, Voyager 510S.
- Demos – Several demos areas presenting Plantronics products were also arranged within the rooms of Magna Pars, all were arranged and accurately fit out by combining design and new technologies.
- The partnership with GAS – In order to strengthen Plantronics image as a young and innovative company that pays attention to lifestyle, the fashion show was supported by GAS, the leading fashion brand in the Casual & Jeans segment.
- Dinner gala – A gala dinner was scheduled at the end of the event for 200 guests, at the well-known Palazzo Clerici, in the center of Milan.
Results
- Huge visibility on the main Italian and European media (i.e.Il Sole 24 Ore, La Stampa, La Repubblica – Affari e Finanza, Pc World, Cellulare Magazine)
- Above 300 participants among journalists and industry
- 200 guests at the gala dinner