Mauritius confirms AIGO

AIGO has been reappointed for the representation of MTPA, Mauritius Tourism Promotion Authority, for the years 2010 – 2012.
“We are really gratified for the renewed trust of MTPA to AIGO, as representative in the next three years – declares Massimo Tocchetti, MTPA Italy Regional Manager and President of AIGO.
This will be the tenth year of work: a successful liaison that allowed the destination to improve its positioning on the Italian market, by transferring the values of a brand truly loved by Italian; from 2000 to 2009 Italians arrivals in Mauritius have increased of 45%.

The coming three-year period will  be really demanding. Other than keep being the ambassadors of the Island, we will be committed to implement new strategies, which enable us to make better the performance of the destination even further.  Nowadays, several factors link the traveler to the place of his journey: persuasion, information gathering, interactions with a number of distribution channels. Hence, we need to make Mauritius skilled to catch all the opportunities now and in the future. We will proceed with the promotion of MTPA offer and hospitality excellence, which endears any traveler, and becomes then the true soul of Indian Ocean.”

AIGO Destination Marketing division will keep the relationships with the Italian market, through marketing and communication projects conceived for the next three years. Big attention will be given to the development of Internet and social media initiatives. The ultimate goal is to optimize the performance of any single action and set an even stronger and more interactive relationship between Mauritius and the final consumer.