Observatory 2013: AIGO presents “Luxury Travel Trends – 3rd Edition.”
After the 2010 and 2011 editions, Aigo and Pangaea Network publish the results of the third edition of the survey on luxury travel trends. The research aims to keep tracking the market state, highlight the trends that have got footing in the last two years and identify the profile of the modern luxury traveller.
For the first time in the 2013 edition, the panel has been expanded, including China and Brazil which have witnessed in recent years an increase in demand for luxury goods, and specifically in travel destinations and top-end facilities.
Download the results of the survey “Luxury Travel Trends – III Ed.”
Observatory 2012: AIGO presents “Long-haul destinations and repeater travellers”
AIGO and Pangaea Network publish the findings of the sixth research dedicated to the main long-haul destinations and the behaviour of the repeater visitors.
Which are the destinations that will increase their number of visitors in the next five years? Which factors determine the long-haul traveller’s choice and which are the most useful instruments to push the sale?
A panel of over 300 tourism professionals has taken the survey within Italy, France, UK, Germany and Spain.
Download the results of the survey “Long-haul destinations and repeaters”
AIGO UPdate October 12//2012
The financial crisis and the reduced purchasing power of Italian families affected tourism in Summer 2012 causing a shrinkage on demand and produced a decrease in both incoming tourism and especially in domestic tourism; very last minute bookings, increase in short breaks and bookings for the less expensive month in Summer. In general Summer 2012 registered -15% in bookings, as 1 out of 3 Italians did not go on holiday. Italians showed a stronger sensitiveness to price, preferring second house accommodation with 40% booking very last minute (4-5 days before departure). Even if data show a tendency to prefer Italy for holidays, with the exception of Sardinia, all main coastal destinations registered a slowdown (Sicily -9,2% , Puglia -2,2%).
AIGO UPdate – September 10//2012
Last minute and international arrivals improve Italian tourism season
Despite a consistent slowdown registered in terms of hotel occupancy, the 27% drop expected by Federalberghi in August has been attenuated by last minute travels and particularly by international tourists arrivals. Italians who decided to opting out of holidays in August are taking advantage of lower prices in September. Positive results have been registered by the Russian, American, German, Chinese and Brazilian markets, with ever growing resutls ranging from +5% to +10%. While ecotourism, city breaks and farm holidays are the most appreciated solutions by Italians, foreigners show a higher spending capacity, preferring hotels and resorts.
Observatory 2012: AIGO presents “How the tourism market reacts to crisis situations”
Aigo and Pangaea Network publish the findings of the fifth research dedicated to crises situations: natural disasters, riots or terrorism, accidents often affect more and more destinations, travel products and services.
How customers react? which tools the travel trade trusts in order to improve the crisis management and what support is expected? The research looked into crises over the last 10 years with the aim of discovering which of them had the greatest impact and which one can offer useful examples of management models.
The network has asked a panel of about 200 tourism professionals in Italy, France, UK, Germany and Spain.
Download the results of the survey “How the tourism market reacts to crisis”
2012 Observatory: AIGO presents “The Luxury Travel Trends – II Edition”
After the 2010 edition, AIGO and Pangaea Network publish the findings of the second edition of the research focused on the European luxury travel trends, identifying changes in the market due to the financial crisis and highlighting trends that have taken hold in the last two years.
Among the new aspects: responsible tourism, emerging resorts and destinations and adventure travels among luxury travellers.
The Pangaea Network has asked a panel of 338 tourism professionals in Italy, France, UK, Germany and Spain.
Download the results of the survey “The luxury Market Trends II Edition”
2011 Observatory: AIGO presents “The future of distribution”
Internet rendered the information easily available to a wide spreading public, influencing the traditional economic mechanisms in which information designs the distribution chain. Tourism, directly affected from this phenomenon, has responded accordingly by changing customary market mechanisms such as distribution and communications.
AIGO, in partnership with Pangaea Network, has dedicated its 3rd quarter research of 2011 to a fundamental theme for our industry:
Which future for the tourism distribution?
Pangaea has interviewed the key tourism players in Italy, France, UK, Germany, Spain and Netherlands to outline a framework on the future of the distribution.
The preview survey results have been presented during TTG 2011 exhibition, in the course of “Travel agencies, how much does the change cost?” forum.
Download the results of the survey “The future of distribution”
Sporting events: the success key for tourism according to results of the last survey by AIGO & Pangaea Network
While the World Cup 2018 and 2022 were awarded respectively to Russia and Qatar, governments and international professionals reflect on sporting events and their influence on the host nations. And what do tourism professionals think about this point?
The answer in a recent survey realized by AIGO and Pangaea Network, focusing on the combination of sporting events and tourism discussed during the recent Global Sports Industry Congress, in London, the 1st November 2010.
If you would like to receive a copy of the survey, please contact marketing@aigo.it.
See the interview to Jo Johnson, Pangaea Network – UK during the Global Sports Industry Congress!
Travelling into luxury by Pangaea Network and AIGO
Tourism industry is highly suffering the consequences of the international economical crisis. During the last two years we have been witnesses for the proliferation of advices aimed to let tour operators, airline companies, hotel chains and destinations face this crisis.
In particular, the advices focused on the assists of high end demand as the best way to approach and consolidate the relationship with the high spender traveler élite, unanimously considered away from the recession.
Since two years from the arising slump Pangaea, the consultancy tourism marketing network co-founded by AIGO, has decided to catch a picture of this phenomenon and analyze in details the trend of behavior and the referred discrepancy, of these high class – and much sought after – travelers.
This analysis conducted in Italy, UK, France, Spain and Germany and presented by AIGO the last 21st April, has brought to light such interesting results.
If you would like to receive a copy of the survey, please contact marketing@aigo.it.
