Academy Market Intelligence

Madagascar: the first Road Show in Italy

23 May 2007 - AIGO

madagascar2For the National Tourism Board of Madagascar and Air Madagascar we organized the first Road Show to present in Italy the destination.
The Road Show was organized into two stages – Milan and Rome, respectively May 30th at the Doria Grand Hotel and May 31st at the Radisson SAS es. Hotel.
The attendance of travel agents and tour operators was excellent in both events.
Also the Italian journalists was very interested in these events and above all in a destination, like Madagascar, that has a strong appeal to our market.