lastminute.com appointed AIGO for public relations management in Italy

lastminute.com, Europe’s leading independent travel and leisure website, chose AIGO for the management of its press office and media relationship activities in Italy.

This partnership will be addressed to support lastminute.com consolidating its leadership offering of online airline tickets, hotel rooms, package holidays, but also of its wide supply for leisure, which already positioned the company as a point of reference in Europe.

“We chose AIGO for its deep and proved experience in traveling and lifestyle markets. Thanks to this partnership, we are confident to successfully and quickly reach our communication and visibility goals”, adds Alexis Bonte, Managing Director of lastminute.com Italy.

“More and more people search on the web easily and user-friendly leisure occasions and lastminute.com met exactly their needs. Thanks to its strategy, lastminute.com is quickly growing in Italy and we are very proud to support to its development and reinforcing its success”, said Massimo Tocchetti, President of AIGO.

In 1998 founded in UK by Brent Hobermann and Martha Lane Fox, lastminute.com has premises in Europe, Australia and Japan. Besides lastminute.com, the group is composed by Travelprice and holiday autos, the largest leisure car rental broker in the world.