Academy Market Intelligence

Lazio region and the city of Rome make their debut in India with AIGO

15 December 2009 - AIGO

celebrating romeAIGO has coordinated the event Celebrating Rome, two workshops organized on 15th December in New Delhi and on 17th in Mumbay for 14 professionals in the travel and tourism industry and an opportunity for encountering several Indian tour operators. These two meetings have been promoted by the Council of Economic Development, Research, Innovation and Tourism of Lazio Region and the Regional Agency for the  Promotion of Tourism in Rome and Lazio. Activities have been carried out cooperating with the Indian agency Trac.
The goal of the event is presenting the City and its region as privileged gateway for Indian tourists travelling across Europe and now more accessible through the new no-stop air connections between Rome and New Dehli launched on 1st December. New spaces for fun and entertainment will broaden the offering addressed to families with children: two large theme parks, Cinecittà World and Rainbow Magic Land, will be opened on the doorstep of Rome in 2011.

Celebrating Rome closes the program of tourism promotion started this year and aimed to strengthen Rome and Lazio positioning as top of mind destination for international tourists and least of all for the emerging outbound markets.