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The Congress, now in its second year, will bring together key decision makers in the world of sport, with a special focus on the ‘Emerging Sport Nations’ who are helping to radically change the shape of the industry, as well as the role that specialists in established markets can play in helping to fulfil their vision for the future.  Confirmed speakers include:  Dmitry Chernyshenko, CEO, Sochi 2014; Faruk Nafız Özak, State Minister for Youth and Sport of Turkey; Sergei Fursenko, President, Russian Football Union; Heather Hancock, Managing Partner of Deloitte in the UK; Colin Grannell, Executive Vice President, Partnership Marketing, Visa

Paul Deighton, CEO of The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) will be speaking at the dinner that is set to follow the Congress, as he did in 2009, where he gave an inspiring address about his team’s work behind the scenes in the run-up to London 2012.  A wide range of issues facing the global sports industry will be addressed during the day including the changing role of sponsorship in the current financial climate, sport tourism and destination development, risk management in new markets and the enormous opportunities offered by innovations in media technology.   Football will also be a major theme, in the run-up to the announcement due this December on the World Cup bids for 2018 and 2020, and following this summer’s historic tournament in South Africa.

Pangaea Network will be sponsoring and moderating a session on sport tourism and leveraging the staging of sporting events for tourism benefit.  Confirmed participants for this session include Daniel Ritterband, Director of Marketing, Office of the Mayor of London; and Paul Gauger, Visit Britain’s Global Leader for 2012 Media.

Banyan Tree Hotels & Resorts is an hotel chain founded in 1994 with the opening of the first boutique resort in Phuket. The brand owns 20 resorts and hotels, universally recognized for charme and quality, situated into breath-taking destinations such as Maldives, Seychelles, Thailand, Mexico and Indonesia.

Listed on the Singapore Stock Exchange since 2006, Banyan Tree Hotels & Resorts acquired Angsana Hotels & Resorts in 2000; the brand offers exclusive experiences with 10 resorts in Morocco, Maldives, Australia, Laos and China, just to name a few.

The partnership with AIGO started in 2009, by launching the brand-new Angsana Velavaru In Ocean Villas’, the first “floating resort” in Maldives. Choosing AIGO as its Italian representative confirms the client reliance in the agency and its twenty-year commitment on tourism.

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Ragosta Hotels Collection is part of Ragosta Group, a well-established Italian company incorporating the iron and steel market, the real estate segment, the hotel trade and the food industry. The chain includes three prestigious five-stars structures: La Plage Resort, surrounded by the enchanting Isola Bella – Taormina scenery, Hotel Raito and Relais Paradiso, both situated in the breathtaking Costiera Amalfitana setting. The roman Palazzo Montemarini boutique hotel will be open soon.

AIGO will position Ragosta Hotels Collection brand on the Italian tourism market by managing its Public Relations and Press Office activities.

“Tahiti, sì lo voglio” (“Tahiti, yes I do!”) claim reminds couples of traditional engagement promises and emphasizes the Tahiti and her islands holiday as “the” perfect holiday-dream: an everlasting, unique and one-shot experience.

The initiative, addressed to end consumers, winks at newly-weds on honeymoon, fiancés looking for exclusive wedding legal-valued location and partners aimed at celebrating their anniversary in an original way. Couples, yes, but French Polynesia enchants every thrill-seeker traveller yearning for memorable holidays in which experiencing sea-diving in crystalline lagoons, rock-climbing through Raiatea forest or the enchanting thousand-year Polynesian culture. There are a million reasons for why to reply: “Yes, I do!” to a Tahiti and her islands trip.

The advertising plan includes online RCS Group media with Corriere.it homepage and its travel section, Google keyword advertising and direct e-mailing (through e-circle and Style.it/iosposa.it). It will be reinforced also by dynamic advertisement on public transport in Milan and Rome.

“Chiedimi perché sono felice” is the leitmotif of the 4 different subjects that highlight the feeling of a  trip to Mauritius, theideal place for those who are searching for crystalline sea and relax without renouncing to sports and the dynamic Creole atmosphere. These are the ingredients that makes Mauritius the best location for Italian travellers also during summer, with their family, in couple or with friends.

The advertising plan includes some of the principal Conde Nast Media Group publications i.e. Traveller, Vanity Fair, AD, the portals www.style.it and www.iosposa.it . The campaign will be launched also on www.repubblica.it, www.seidimoda.it and l’Espresso Group network. It will be reinforced by keyword advertising, direct e-mailing and Facebook adverts.
This initiative has been realised in partnership with Air Mauritius – the national carrier –  and travel industry partners: hotel chains such as Beachcomber Hotels, Naïade Resorts, Constance Hotels Experience, Le Méridien and Le Grand Mauritian (Starwood hotels), One & Only Le Saint Géran resort and Italian tour operators: Alke Viaggi, Best Tours, Carreblu, Francorosso and Viaggidea.

Tourism industry is highly suffering the consequences of the international economical crisis. During the last two years we have been witnesses for the proliferation of advices aimed to let tour operators, airline companies, hotel chains and destinations face this crisis.
In particular, the advices focused on  the assists of high end demand as the best way to approach and consolidate the relationship with the high spender traveler élite, unanimously considered away from the recession.

Since two years from the arising slump  Pangaea, the consultancy tourism marketing network co-founded by AIGO, has decided to catch a picture of this phenomenon and analyze in details the trend of behavior and the referred discrepancy,  of  these high class – and much sought after – travelers.
This analysis conducted in Italy, UK, France, Spain and Germany and presented by AIGO the last 21st April,  has brought to light such interesting results.

If you would like to receive a copy of the survey, please contact marketing@aigo.it.

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