Mauritius new campaign by AIGO

“Chiedimi perché sono felice” (“ask me why I am so happy”) is the claim of the new MTPA – Mauritius Tourism Promotion Authority – campaign created by AIGO, who is representing Mauritius Island on the Italian market since 2000.
The on and offline campaign, on air until July, is aimed at supporting the next summer season and invites travellers to book immediately in one of the tiniest Indian Ocean islands surfing the proposals on www.mauritius-turismo.com.

“Chiedimi perché sono felice” is the leitmotif of the 4 different subjects that highlight the feeling of a  trip to Mauritius, theideal place for those who are searching for crystalline sea and relax without renouncing to sports and the dynamic Creole atmosphere. These are the ingredients that makes Mauritius the best location for Italian travellers also during summer, with their family, in couple or with friends.

The advertising plan includes some of the principal Conde Nast Media Group publications i.e. Traveller, Vanity Fair, AD, the portals www.style.it and www.iosposa.it . The campaign will be launched also on www.repubblica.it, www.seidimoda.it and l’Espresso Group network. It will be reinforced by keyword advertising, direct e-mailing and Facebook adverts.
This initiative has been realised in partnership with Air Mauritius – the national carrier –  and travel industry partners: hotel chains such as Beachcomber Hotels, Naïade Resorts, Constance Hotels Experience, Le Méridien and Le Grand Mauritian (Starwood hotels), One & Only Le Saint Géran resort and Italian tour operators: Alke Viaggi, Best Tours, Carreblu, Francorosso and Viaggidea.