On air the new Barbados campaign by AIGO

Barbados Tourism Authority is the prestigious new entry  of the AIGO’s portfolio. The Authority, in fact, has assigned to AIGO  its PR and  Trade Marketing activities. Along with this new challenge, AIGO has launched the new online campaign “B Barbados”, supporting the forthcoming summer season. The campaign aims to involve people to book as soon as possible their holiday to the most British island of the Caribbean, choosing among the main Tour Operators’ offers. Campaign partners’ are Hotelplan Italy, Kuoni, Viaggidea and Condor.

The claim of the “B Barbados” campaign is focused on “be” as “B Sunny”, “B Happy”, “B Blue”, “B Sporty” in order to highlight all the peculiarities offered by an holiday on the island, for those who are searching for relax, sparkling atmosphere, clear waters and wide sport opportunities.

These are the components that made Barbados the ideal destination for Italian travelers who want to spend their holiday to Caribbean. Families, couples, singles and groups of friends are welcomed by the Barbadian inhabitants with their bright smile; the typical smile of people who realised the secret of enjoying their life.

The campaign is online through the main RCS’ websites, i.e. viaggi/corriere.it and Leiweb.it, starting from  March the 25th until the end of April 2010 and includes keyword advertising and direct e-mailing.