Public Relations & Digital PR
AIGO has experienced at first hand the evolution of public relations and digital PR, a sector in which the agency has operated since it was founded, and which now involves a wide variety of media.
We help our clients build a relationship with consumers by organising public relations and press office activities. We begin by performing a qualitative and quantitative analysis of brand and product presence within the various media. We also analyse the messages conveyed and the public perception of the values that those messages communicate.
After defining this overview, we then decide on the most effective approach for each channel and determine how to use and integrate the various media for maximum impact, providing consumers with rich and comprehensive messages in line with their expectations.
We employ new forms of communication – where consumers dominate the stage and journalists become bloggers – to the greatest possible advantage, designing appropriate content to be channelled into the network, establishing relationships with the most influential figures and ensuring that communications are effective within an integrated process.
In order to be able to intervene quickly and to ensure results, we monitor the outcome of our activities using analytical tools to track step by step the evolution of communications.
Over the years we have gained extensive experience and developed procedures for the effective management of communications in a crisis.
- Analysis of media and social media presence
- Corporate and product communications
- Media training
- Media and social media relations
- Creation and placement of content
- Crisis and issue management