On air the new Mauritius adv campaign

Light blue, turquoise, indigo or crystal … Choose your preferred shade of blue and go to Mauritius. This is the concept of the new advertising campaign created by AIGO for MTPA, Mauritius Tourism Promotion Authority, scheduled until 16^th of November as a support to the winter season 2008/2009.

The claim “A thousand shades of blue and one island” expresses not only the colors of the Mauritius’ sea but also the myriad ways to live and interpret it.

AIGO realized also a visual able to stress the blue of Mauritius’ sea, to be discovered by diving, kite surf and deep-sea fishing or just to enjoy on the beaches of Belle Mare or Flic en Flac. The campaign, produced in partnership with the national airline Air Mauritius, will be available online on the homepage of [1]www.mauritius-turismo.com Web Site, showing hot deals of Tour Operators specialized in this destination.

The adv campaign planning includes newspapers: Corriere della Sera Magazine and Io Donna, and major portals and webzines as repubblica.it, seidimoda.repubblica.it and Repubblica Network as well as keyword advertising, direct e-mailing and newsletters.

AIGO represents the Mauritius Tourism Promotion Authority (MTPA) in Italy since 2000.