AIGO presents MTPA Itay new tactical campaign

“Mauritius. Your holiday at last!” is the new claim conceived by AIGO Comunicazione in order to promote the Island of Mauritius as ideal destination for the forthcoming summer months.

AIGO tactical campaign aims at underling the advantages of a tailor made holiday to Mauritius for honeymooners and families and for whom special offers have been put together by major tour operators and hotel chains. The offers will be at consumers disposal until the end of October 2005.

“These kinds of tactical activities are the results of a continuous adaptation of the communication strategy to the development of the goals we want to achieve for the destinations we are working with”, Massimo Tocchetti, AIGO President, has recently declared. “Only in this way a perfect combination between market needs and development can take place”, Mr. Tocchetti concluded.

The outdoor campaign counts 120 taxis in Milan characterized by coloured visuals on lateral doors, rear windows and on the back side. 50.000 targeted flyers will be distributed onboard.

The tactical campaign is also available online on the homepage and in the tourism section of Sole24ore.com website and in the weather and travels sections of Virgilio.it, the leader Italian search engine.

78,000 clients and 27,400,000 external contacts are expected to be reached for the taxi campaign while the forecasted impressions on Sole24ore.com website are 1,760,000 and 787,942 on Virgilio.it. All online banners will be linked directly to www.mauritius-turismo.com, the official Italian MTPA website, where an entire section on the homepage will be dedicated to the “Mauritius. Your holiday at last !” promotion. 4.186 visitors have already been registered during the first week after the launch of the campaign.