AIGO launches The Sun International Routes

The Sun International Routes is the name of online training program dedicated to travel agents that AIGO realized for Sun International, a luxury hotel chain leader in Austral Africa.

The program, which has the aim of creating a network of qualified agents – the “Sun International specialists” – has been developed thanks to a declination of Academy, AIGO e-learning modular platform.

The Sun International Routes provides its subscribed travel agents with the concept of high potential of the hotel chain, with the characteristics of its structures and with a focus on its reference targets: honeymooners, families and golfers. Together with this, it provides them with some useful information for travellers in terms of territories and countries where Sun International hotels are located.

The online training program (the web address is [1]http://routes.suninternational.it) is divided in 10 lessons: at the end of all the “route” a certification is released. This diploma attests that the participant is a Sun International specialist.

The Sun International tutor provides the agents with the information, is the moderator of the forum and is the pivot of a useful web community for the subscribers.

The project foresees the application of a whole series of marketing actions online and off-line, among which a motivation and incentive program linked to the sales.

On the occasion of The Sun International Routes launch AIGO has elaborated a direct e-mailing plan in collaboration with the main Italian tourism trade publications.