AIGO appointed by Czech Tourism as Official Partner

Czech Tourism, appointed AIGO as Official Partner for Italy, to manage the media and trade relationship. To increase the knowledge and perception of the several tourist routes of Czech Republic will be the main objectives of Aigo’s task: promoting not only Prague, but also the magic castles, the cities rich of historical features, the relaxing thermal centres and the famous Holy Places of the country.

For Czech Republic, newly entering European Community, it’s a period of great visibility and it aims to increase the number of Italian tourist: in the first nine months of 2004, the Italian tourists were 312,552, confirming the good trend began in 2002.

“Thanks to the closeness to our country, we are confident of successfully exploiting the resources of Czech Republic and to make them discovered by Italian tourists”, said Massimo Tocchetti, President of AIGO. “In this crucial moment, this appointment is really exiting and challenging, and give us the opportunity to promote an European destination”, added Tocchetti.

The goals of AIGO communication strategy will be to consolidate the good position of Prague city – one of the ten most visited European cities – but also to gain more visibility for other enchanting spots as Olomouc, Karlovi Vary, Ceský Krumlov and Skalní mesta.