BVI Gold Summer 2006

AIGO representing the BVI Tourist Board in Italy , launched the 2006 BVI GOLD SUMMER, the promotional campaign aiming to sustain the summer sales.

THe British Virgin Islands, exclusive and secluded, are a true paradise for those who love the sea and for the sailors, thanks to their position they have got calm and safe waters and their light winds are ideal for navigation in their waters.

This fourth edition of BVI GOLD SUMMER involves a bigger number of Italian tour operators than last years, due to the success of the promotion: Agamare, Best Tours, Hotelplan, Kuoni-Gastaldi, Viaggidea, Mondovela e Albatross are the specialized T.O. that have realized travel packages for this 2006 edition.

The campaign of the BVI GOLD SUMMER 2006 started in April. Its creativity, followed by AIGO Web Art Director Antonello Sechi, focuses on consumer promotion, thanks to web advertising. The GOLD SUMMER web media planning includes Italy’s main portals and websites dedicated to travel and sailing: virgilio.it, nautica.it, borsaitaliana.it, corriere.it. and edreams.it. The web are invited to enter the Gold Summer dedicated area on the BVI Tourist Board website: www.bvi-turismo.com/speciali/goldsummer.php, hosting the 2006 Gold Summer travel packages.

After two weeks of web campaign, the BVI website registered a great performance: they had a nearly +100% increase if compared to the same period of last year.

The BVI Gold Summer is one of the activities foreseen in the marketing and communication plan developed by AIGO for The BVI Tourist Board.

According to this plan, Italian travel agents have a dedicated online building program, organized in lessons and with a personal tutor following them. “The BVI Secrets”, that is the name of the program, will provide them with useful information about the destination and will make them become, after ending their program, BVI Specialists.