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AIGO Press Office for Capannelle in Italy

5 March 2008 | AIGO, Public Relations

The prestigious Tuscan wine farm belongs of J.B. Sherwood commits to AIGO the management of Italian media relations

Milan, 5th March 2008 – AIGO acquires Capannelle, prestigious Tuscan farm, owned by J.B. Sherwood, founder of Orient Express Hotels, Trains & Cruises.

Born in 1975 and considered one of the most forefront European wine farm, Capannelle boasts a valuable annual production of 70,000 bottles (Chianti Classico, Solar, 50&50, Chardonnay) distributed in 40 countries worldwide and appreciated particularly by the collectors. At the elegant sixteenth-century house of the farm, furnished in typical Tuscan style, it’s possible to take part by appointment in agreeable wine-gastronomic tastings.

The PR program realized by AIGO wants above all to reinforce the position of Capanelle brand on the Italian market on demonstrating to the media and consumers its main strengths. Besides the activities of media relations, AIGO will also develop for Capannelle PR events, product placement and co-marketing activities.