Salsomaggiore and Tabiano Spa in AIGO

AIGO expands its customer portfolio by managing the end-to-end communication of Salsomaggiore and Tabiano Spa, the largest one in Italy, through the reassessment of its corporate image, its media relations as well as its press office, advertising and below-the-line activities.
Perfect for treatments of aesthetic medicine and ideal as wellness destination, Salsomaggiore Spa boasts salsobromoiodic waters that are among the richest in natural mineral salt, while Tabiano Spa offers its sulphurous waters, among the richest in Europe, that are recommended for the treatments of respiratory tracts and dermatological pathologies.

The communication plan, that AIGO shall realize, aims at involving a new consumer target such as families and sportspeople that could experience a complete relaxing holiday thanks to the wide range of proposals offered by the territory surrounding the Spa complex in Salsomaggiore and Tabiano.

The integrated communication program designed by AIGO is based on an on-line and off-line synergic mix of intervention strategies addressed to media, consumers, travel trade, and professional doctors that aims at increasing the brand awareness and the visibility of the offer of the Salsomaggiore and Tabiano Spa System as well as of the hotels linked to it.