AIGO is a marketing and communications agency that has specialised in tourism, travel and hospitality.
»Observatory 2012: AIGO presents “Long-haul destinations and repeater travellers”
AIGO and Pangaea Network publish the findings of the sixth research dedicated to the main long-haul destinations and the behaviour of the repeater visitors.
Which are the destinations that will increase their number of visitors in the next five years? Which factors determine the long-haul traveller’s choice and which are the most useful instruments to push the sale?
A panel of over 300 tourism professionals has taken the survey within Italy, France, UK, Germany and Spain.
Download the results of the survey “Long-haul destinations and repeaters”
Observatory 2012: AIGO presents “How the tourism market reacts to crisis situations”
Aigo and Pangaea Network publish the findings of the fifth research dedicated to crises situations: natural disasters, riots or terrorism, accidents often affect more and more destinations, travel products and services.
How customers react? which tools the travel trade trusts in order to improve the crisis management and what support is expected? The research looked into crises over the last 10 years with the aim of discovering which of them had the greatest impact and which one can offer useful examples of management models.
The network has asked a panel of about 200 tourism professionals in Italy, France, UK, Germany and Spain.
Download the results of the survey “How the tourism market reacts to crisis”
2012 Observatory: AIGO presents “The Luxury Travel Trends – II Edition”
After the 2010 edition, AIGO and Pangaea Network publish the findings of the second edition of the research focused on the European luxury travel trends, identifying changes in the market due to the financial crisis and highlighting trends that have taken hold in the last two years.
Among the new aspects: responsible tourism, emerging resorts and destinations and adventure travels among luxury travellers.
The Pangaea Network has asked a panel of 338 tourism professionals in Italy, France, UK, Germany and Spain.
Download the results of the survey “The luxury Market Trends II Edition”
2011 Observatory: AIGO presents “The future of distribution”
Internet rendered the information easily available to a wide spreading public, influencing the traditional economic mechanisms in which information designs the distribution chain. Tourism, directly affected from this phenomenon, has responded accordingly by changing customary market mechanisms such as distribution and communications.
AIGO, in partnership with Pangaea Network, has dedicated its 3rd quarter research of 2011 to a fundamental theme for our industry:
Which future for the tourism distribution?
Pangaea has interviewed the key tourism players in Italy, France, UK, Germany, Spain and Netherlands to outline a framework on the future of the distribution.
The preview survey results have been presented during TTG 2011 exhibition, in the course of “Travel agencies, how much does the change cost?” forum.
Download the results of the survey “The future of distribution”
AIGO and Pangaea Network for BIT 2011: which future for fairs?
AIGO, BIT Press Office, attends the presentation of the 31st International Tourism Exchange edition, which will take place in Milan, from the 17th to the 20th of February 2011. On this occasion Mr. Massimo Tocchetti, AIGO President, has shown“The future of fairs, or rather fairs of the future” results, an in-depht study carried out for BIT from Pangaea, the international network of independent agencies co-founded by AIGO. The project has involved some of the main key players on the European tourism field (UK, France, Germany, Spain and Italy), asked to express their opinions on fair issues influencing future market developments, i.e. business opportunities and face-to-face interactions.
