AIGO is a marketing and communications agency that has specialised in tourism, travel and hospitality.»
AIGO and Pangaea Network present a forecast report focusing on six International Travel Marketing Trends for next year. We asked ourselves: “What can we learn from other industries, other countries and other brands? What are the key marketing trends that will be shaping the way we will work in the forthcoming future?” The report also includes a concise snapshot of key figures for inbound and outbound travel from major tourism-generating markets and destinations. If you are interested in the digital media phenomena, this should be the document you can refer to in 2014.
A panel of 373 tourism professionals has taken the survey within Italy, France, UK, Germany and Spain.
Is there an LGBT segment in tourism? Does the LGBT customer require specialised products? Which destinations does he prefer? Is it important to be labelled as a gay-friendly agency?
After the 2010 and 2011 editions, Aigo and Pangaea Network publish the results of the third edition of the survey on luxury travel trends. The research aims to keep tracking the market state, highlight the trends that have got footing in the last two years and identify the profile of the modern luxury traveller.
For the first time in the 2013 edition, the panel has been expanded, including China and Brazil which have witnessed in recent years an increase in demand for luxury goods, and specifically in travel destinations and top-end facilities.
Which are the destinations that will increase their number of visitors in the next five years? Which factors determine the long-haul traveller’s choice and which are the most useful instruments to push the sale?
A panel of over 300 tourism professionals has taken the survey within Italy, France, UK, Germany and Spain.
Aigo and Pangaea Network publish the findings of the fifth research dedicated to crises situations: natural disasters, riots or terrorism, accidents often affect more and more destinations, travel products and services.
How customers react? which tools the travel trade trusts in order to improve the crisis management and what support is expected? The research looked into crises over the last 10 years with the aim of discovering which of them had the greatest impact and which one can offer useful examples of management models.
The network has asked a panel of about 200 tourism professionals in Italy, France, UK, Germany and Spain.